Consulting

Bold approaches for big outcomes

The consulting team at Optimal Healthcare is here to help you power growth in your most important markets. Our expert consultants work across four practice areas—market intelligence, customer intelligence, competitive landscape, and partner management solutions—to address key questions and find the precise answers that are critical to your business planning and growth strategy.

Who We Work With

Optimal Healthcare serves a range of executives in the healthcare industry, from the companies that develop the pharmaceuticals and medical technology to the clinics and hospitals that use them. Our clients include firms on the cutting edge of pharmaceuticals, biopharmaceuticals, medical devices, and diagnostics; payers; hospital systems; and private equity.

At Optimal Healthcare, we do more than point you in the right direction. Each engagement is rooted in our rigorous methodologies, data and analytics, and deep subject-matter expertise. We focus on actionable recommendations that deliver results to help you drive growth, increase revenue, mitigate risk, and improve profit margins.

You need to know:

What are the best channels to serve the market?

Who are the right partners in each of your markets?

How do you assess the capability of your existing partners to identify high-return areas for improvement?

How do you optimize your channel partnerships?

How can you implement a world-class channel performance management program?

How do you successfully manage partner transitions?

Our solutions and capabilities:

  • Market prioritization
  • Market opportunity assessment
  • Growth forecasts and predictive analytics
  • Scenario planning
  • Custom market/industry monitoring
  • Channel assessment
  • Product development
  • Key success factors to win in the most attractive markets and segments

You need to know:

How do customers perceive their experience with your products and services?

What is the customer journey and satisfaction with your company at each decision point?

How do you define your customer segments and develop targeted customer strategies for each segment?

What are customers’ unfulfilled and latent needs? Does your new product development pipeline fulfill them?

How does the market perceive your new product ideas and concepts?

How do customers and prospective customers perceive your brands?

Does the market associate your company values with your brands?

Our solutions and capabilities:

  • Voice of customer analysis
  • Customer segmentation
  • Customer personas
  • Customer journey mapping
  • Customer buying process
  • New product evaluations
  • Brand equity assessment
  • Customer satisfaction measurement and tracking
  • Market messaging and communications

You need to know:

What is the competitive landscape?

How are competitors distinguished from one another and what differentiates your company from the competitive set?

What are your core competencies and competitive advantages to leverage?

Where do you fall behind the competition and how do you overcome the gaps?

How do you anticipate competitive moves and stay ahead of the competition?

Our solutions and capabilities:

  • Competitive positioning and share analysis
  • Competitive structure and value propositions
  • Competitive performance measurement and tracking

You need to know:

What are the best channels to serve the market?

Who are the right partners in each of your markets?

How do you assess the capability of your existing partners to identify high-return areas for improvement?

How do you optimize your channel partnerships?

How can you implement a world-class channel performance management program?

How do you successfully manage partner transitions?

Our solutions and capabilities:

  • Channel mapping
  • Channel partner identification and selection
  • Channel capability assessment
  • Channel performance optimization

Would you like to know more?

Contact us for a non-binding conversation: